Enabling Technology is Key to Staying Competitive .
In the spine and orthopedic device market, success increasingly depends on investing in enabling technologies rather than relying solely on incremental improvements to implants. Tools such as robotics, augmented reality navigation, data analytics, and artificial intelligence are becoming essential differentiators that help companies improve surgical precision, optimize efficiency, and deliver actionable clinical insights. Mid-tier and startup companies that adopt these technologies are gaining traction, while larger players are shifting strategic focus toward platforms that integrate advanced tech — exemplified by Stryker’s decision to retain its Mako robotic system when divesting part of its spine implant business. The overall message is that enabling technologies are now central to competitive strategy and long-term relevance in a crowded and rapidly evolving orthopedic market.
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