COA: How to improve surgical survey email response rate: an RCT .
Getting surgeons to respond to email surveys: A randomized trial of 1090 COA members
1090 Canadian Orthopaedic Association (COA) members were invited to participate in this study which looked at different email designs of surgical surveys and their influence on rate of response. The study observed that highlighting through bolding and capitalization, and leveraging surgeons as an exclusive target group of the survey significantly improved the rate of response. In contrast, the length of the email and indicating the time commitment for the survey did not influence the response rate.
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